Premium domains provide a great deal of advantages:
- Memorable short names (long or difficult-to-spell domain names are hard to market)
- Highly brandable
- More traffic
- To be found on the internet, nothing is as powerful as a premium domain name
- Perfect for search engine optimization
- Instantly associated with a service or product
- Direct navigation ( customers type the domain name directly into their web browser )
In most cases, a premium domain name can pay for itself in no time.
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